Working directly with the brand owner Pascal the brand’s guidebook and lookbook for print were priorities. Pascal had an extremely clear vision and the creative control of the project was firmly with him, I was tasked with visually displaying his imagination in the form of a lookbook.

The process involved research gaining as much information as possible about the brand’s history and operation. Creating storyboards and multiple versions of the lookbook until the owner was completely satisfied with the design.

Managing the client’s expectations and striking a fine balance of copy, images and flow was key.